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Marina City, circa 1963-65, is featured in two posters offered for sale. A poster (right) for United Airlines, painted by noted maritime artist Thomas Hoyne, depicts Marina City from the Chicago River east of the State Street Bridge. The price for the 25 x 40-inch poster is estimated at $950.
However, another poster (above) for Pan Am, an international airline no longer in business, may be more rare. Printed on translucent paper, the poster is designed to display in a light box.
“We have never seen a poster like this from this time,” says Alfra Martini, a gallery associate at Chisholm Gallery Vintage Posters in New York. “Just holding it up to the light creates the most amazing effect. It really looks like the building is glowing.”
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The price of the 24 x 39-inch poster is estimated at $850.
“Promotional travel campaigns did (and still do) focus on the most attractive sites a city has to offer,” notes Martini. “These two posters were created in what we now dub the ‘Mad Men Era,’ which is that innovative period [around 1960] when the collective psyche lay in visions of a rapidly changing time, both philosophically and technologically.”
Admission to the poster fair is $15 on Saturday, March 26 and Sunday, March 27. A preview on Friday, March 25 will benefit Evening Associates, a members’ group of The Art Institute of Chicago. Admission that day is $45 for the general public.
Posters for sale are vetted by the International Vintage Poster Dealer Association, a non-profit organization created, according to its website, to inform and educate the public about vintage posters.
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What: 2011 Chicago International Vintage Poster Fair
Where: Chicago Cultural Center, 77 East Randolph Street
When: Friday. March 25, 5 p.m. to 9 p.m.
Saturday, March 26, 10 a.m. to 7 p.m.
Sunday, March 27, 11 a.m. to 6 p.m.
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