Whirlpool training center opens at Reid Murdoch
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10-Nov-10 – The 96-year-old Reid Murdoch Center was not showing its age on Tuesday, as the riverfront landmark unveiled new kitchens, laundry rooms, garages, and outdoor entertainment areas – all part of a 30,000 square foot training and “brand experience” center for home appliance maker Whirlpool. |
“World of Whirlpool Corporation” will offer training on the company’s products to interior designers, trade customers, sales associates, and others in interactive, state-of-the-art environments.
20 new jobs will be created, according to the Mayor’s office.
“This city has a positive attitude about this difficult economy,” said Mayor Richard M. Daley, who helped open the facility at a ribbon-cutting ceremony. “Every job we create is a new effort in moving the direction of the economy, not only here but world-wide, in a much better direction. We need the cooperation of government and business together – it has to work together – we cannot be adversary.”
As part of the renovation, the Whirlpool logo was added to the east and west sides of the clock tower.
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(Above) Mayor Richard M. Daley and Whirlpool chairman Jeff Fettig talk on an outdoor patio at Reid Murdoch Center following a ribbon-cutting ceremony on Tuesday afternoon. Behind Daley, left to right, are Fernando Marfil, executive producer for World of Whirlpool Corporation, Josh Gitlin, Whirlpool’s director of learning and sales performance, Marc Bitzer, president of Whirlpool North America, and Albert Friedman, CEO of Friedman Properties, owner of Reid Murdoch Center.
(Below) View of the Reid Murdoch Center clock tower from the west tower of Marina City. Click on images to view larger versions.
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