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Neither snow nor rain nor traffic at Wacker & Dearborn
20-Oct-11 – (Above) A businessman outside the Leo Burnett Building on Dearborn Street entrusts a laptop computer to a Pony Express rider in this frame from a new television spot commissioned by ComEd. The spot is for “Smart Energy Illinois,” which makes the case for modernizing the state’s energy infrastructure. In the spot, the horse and rider gallop south on Dearborn from Marina City across the Dearborn Street Bridge. (Click on image to view larger version.) According to ComEd spokesperson Alicia Zatkowski, the spot was shot on October 2, a Sunday, by Adelstein Liston, a media firm based in Chicago. It premiered just ten days later on October 12. “Drawing a metaphor illustrating how Illinois is running today’s digital world on yesterday’s technology,” explains Zatkowski, “the spot included a scene with an email being ‘delivered’ by a Pony Express rider dressed in full costume.” The Pony Express was a mail service that operated from 1860 all the way to 1861 and was replaced by the telegraph.
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